Octopus Won an Istanbul Marketing Award for Its Lisbon Web Summit Activation

Octopus's innovative approach with screens at the Web Summit in Lisbon won an award at the Istanbul Marketing Awards.

At the annual Web Summit technology conference in Lisbon, Octopus presented the technology behind OctopusNFT screens. As well as highlighting that Octopus technology makes it possible to physically own and display digital NFT assets, its participation in trade shows helped it build high brand awareness and reach the maximum number of relevant people in its target audience.

While Octopus didn't have a stand at the Lisbon show, it aimed for greater visibility at the events it attended. From there, a striking strategy was built using the brand's 14″ and 11″ framed screens. With this strategy, built on the idea of “Beyond NFT,” the NFT collections created were displayed on Octopus screens. When the question “Have you ever hugged an NFT?” was asked, it was revealed that the screens used were actually NFTs. At the same time, data was collected via Linktree and social media, and digital visibility was increased through co-marketing with other NFT collections.

As a result of this work, a large portion of the roughly 100,000 visitors to the show were introduced to Octopus NFT products. In line with the brand's needs, C-level executives from the crypto world, investment funds, NFT marketplaces, professionals and their contact information were reached. Art galleries, artists and collectors were also reached, and engagement was maximized through co-marketing activities.

Following this strategic approach, Octopus crowned its success by winning the Gold Award in the Marketing Communication with NFT Use category at the Istanbul Marketing Awards 2022 held last week.