Problem.
BrewMood relied on traditional paper-based menu boards, which limited how flexibly they could showcase new products and update prices. Without technology, they couldn't see how effective their content was or give the marketing team reliable feedback. Although BrewMood recognised the different audience segments in its cafés, the lack of technology in their operations held them back.
Solution.
Octopus transformed BrewMood's menu boards, starting with its core product, Octopus Digital Signage. The solution let BrewMood manage menu boards across single and multiple stores effortlessly. Through Octopus Video Analytics, BrewMood also gained insight into product appeal based on location and demographics such as age and gender.
Results.
BrewMood learned far more about each coffee shop's customers' tastes and needs. As they shape their strategy around the data they collect, they keep getting better results. They can now fold their physical stores into a more flexible digital world where their content is measurable.