Problem.
MUA Dondurma branches had no digital screens at all and used traditional paper-based menu boards, which limited how flexibly they could showcase new products and update prices. Campaign or menu changes couldn't go live across all branches at once, which wasted time.
Solution.
With Octopus CMS, MUA Dondurma branches began going digital. Every screen became manageable from a single place. The brand can easily plan and instantly update content on digital menu boards, campaign, announcement and advertising screens. Branch-specific content can be created, and the whole process runs without any technical knowledge.
Results.
Brand consistency was achieved across all branches. Campaign changes can now go live within minutes. Content-management time dropped by 70%. The MUA team began using screens as an active communication channel. Octopus CMS sped up MUA Dondurma's in-store communication, boosting operational efficiency and strengthening the brand experience.