This is Octopus Effect

Digital Signage & Retail Media Platform for Physical Spaces Make the physical world measurable. visible. intelligent. connected. profitable.

Octopus gets the maximum out of every digital screen, turning ordinary displays into measurable, intelligent, connected assets.

30,000+
Screens live
36
Cities
8M+
Daily reach
50%+
Digital signage share in Türkiye

Trusted by global brands

lululemon starbucks forever21 boyner gap uspolo pierrecardin pegasus mands jti kahvedunyasi shell

It's not digital signage. It's Physical Intelligence.

All tentacles. One brain.
One platform.

One platform for everything.
Octopus dashboard

OctoAI Family

AI Tool For Retailers. No hype, real work.

Technical OctoAI

Keeps screens and systems running smoothly by detecting and resolving issues in real time, automatically.

Marketing OctoAI

Analyzes screen performance and context to suggest what to show, when to show it, and where it works best.

Designer OctoAI

Your AI design assistant, creating and adapting on-brand visuals that perform better on every screen.

Make it measurable

Everything you can already do online, target it, measure it, optimize it. Octopus brings that same playbook to the screen, the shelf and the store.

Content Management

Manage what plays on every screen, one location or ten thousand, from a single panel, in real time.

Cashier Integration

Connect on-screen offers to the moment of purchase and prove which interaction drove the sale.

LOOH · Ads Network

Buy, target and measure lifestyle audiences across thousands of screens, just like digital.

Video Analytics

See who watched, for how long, and who they are, with anonymous on-screen audience measurement.

App Integration

Recognize a brand's app users in store and light up the nearest screen with personalized content.

Location Data

Get a demographic and lifestyle profile for every location to plan and prove campaigns.

Lift & Learn

Know which products customers pick up and compare, turning every shelf into measurable data.

Octo Payment

Turn any screen into a transaction point, scan, pay and check out in seconds.

Real-Time Report

Track live revenue, performance and optimization across the whole network in one dashboard.

The region’s largest local
digital network.

The right audience, at the right moment, in real life. Across 36 cities, from residential building elevators to the pulse of the streets, we place your brand at the very center of daily life. Your ad is seen, and heard.

See how it works
Octopus LOOH, Lifestyle Out-of-Home

What brands achieve with Octopus

Leading brands trust Octopus to make the physical world measurable. Explore the results.

See all case studies
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Automatic price changes straight from stock integration, no design work, ever.

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Real-time content scheduling, one product mix in the morning, another at night.

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A Lift & Learn experience for shoppers, more interaction, more sales.

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Cashier integration with register upsell that lifts basket size.

WHERE WE WORK

Built for every physical space.

From coffee chains to elevators, Octopus runs the screens, the data and the media across the places people live their day.

Who we build for

One platform, three ways in.

Whether you run a thousand stores, your first one, or you build solutions for others, there’s a way in.

Enterprise

Global brands & multi-store chains

Roll out one connected network across every location, centralized control with store-level intelligence. The way Shell, GAP and M&S run with Octopus.

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SMEs

Growing local & single-site businesses

Enterprise-grade screens and data, sized and priced for one site or a handful. Start small, scale when you’re ready.

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Integrators

Resellers & technology partners

Build your own signage network on Octopus, white-label, revenue share, the full platform behind you.

Become a partner