Problem.
Menswear brand Kiğılı ran over 250 screens backed by a central screen-management system. But because the brand focuses solely on men, those systems struggled to reach the audience effectively. With no way to measure how content performed or to gather feedback, marketing and sales decisions rested on general assumptions, and the accuracy of those choices stayed uncertain.
Solution.
Octopus rolled out its Video Analytics service — including Conditional Content — across Kiğılı stores. This let Kiğılı engage visitors effectively, making sure the message lands at exactly the right moment for maximum impact while enabling deep audience analysis. In-store screens turned seamlessly into dynamic communication channels. This shift now plays a key role in Kiğılı's strategy and encourages branch-specific communication approaches.
Results.
In stores running Octopus technology, Kiğılı now performs customer analysis based on real data. Thanks to these insights, the brand can communicate highly effectively with its priority audience — male customers.
