Capability · OctoSense
Video Analytics
Know who is watching, anonymously.
On-screen cameras read the audience in front of every display, count, attention time, and anonymous age and gender, with no personal data stored. Content adapts to who is actually there, and every impression becomes real data.
How it works
The screen anonymously detects viewers, dwell time and demographics.
Content switches to match the audience standing in front of it.
Audience and attention metrics flow into your dashboards.
Key capabilities
- Anonymous age, gender and attention metrics
- Real audience counts, not estimates
- Demographic-triggered content
- Privacy-first, no personal data stored
Frequently asked questions
Is video analytics GDPR and KVKK compliant?
Yes. Octopus stores anonymous aggregate metrics only — age band, gender estimate and dwell time. No facial images or personal identifiers are retained.
What metrics can retailers measure?
Viewer counts, attention time, demographic splits and content performance by screen, store and time of day.
Can content change automatically based on audience?
Yes. Rules can switch playlists when the detected audience profile changes in front of the screen.
Frequently asked questions
Is video analytics GDPR and KVKK compliant?
Yes. Octopus stores anonymous aggregate metrics only — age band, gender estimate and dwell time. No facial images or personal identifiers are retained.
What metrics can retailers measure?
Viewer counts, attention time, demographic splits and content performance by screen, store and time of day.
Can content change automatically based on audience?
Yes. Rules can switch playlists when the detected audience profile changes in front of the screen.