Integrated Systems Europe (ISE) is one of the most important events in the global audiovisual and systems integration industry. This year the event took place in the lively atmosphere of Barcelona, bringing together technology leaders and industry professionals from around the world. As Octopus, focused on innovative solutions, we were proud to take part in this prestigious show for the third year running!
At ISE 2025 we showcased our latest technologies at our stand in Hall 4 – 4G300. Throughout the event we engaged with industry professionals and had the chance to present our technology and explore new business opportunities. The solutions we introduced this year were: Video Analytics, Lift & Learn, Cashier Integration and OctoADS.
An overview of our technologies
Video Analytics
Our Video Analytics solutions intelligently analyze how customers interact with screens, providing key insights such as audience demographics, attention span and engagement patterns. This data helps businesses optimize customer experiences and boost sales by delivering more targeted content.
Lift & Learn
Lift & Learn is an interactive technology that connects products to smart screens via Bluetooth tags. When a customer picks up a product in store, personalized marketing content is instantly shown on the screen next to it. Our system also captures critical data — such as how many times a product is picked up and how long the customer holds it — offering valuable insight into consumer behavior.
Cashier Integration
Cashier Integration transforms the in-store shopping experience by connecting seamlessly with payment systems. By offering personalized recommendations based on customer preferences and past purchase data, it brings the online shopping experience into stores and enhances the in-store journey with targeted product suggestions. This innovation aims to bridge the gap between online and physical store experiences.
OctoADS
OctoADS is an advanced digital advertising solution that lets brands create dynamic, location-based ads aimed at specific audiences. The first real deployment of OctoADS resulted in a successful campaign at a major shopping mall last year. By offering instant content updates and detailed analytics — such as view time (how long the screen is looked at), the number of people passing in front of the screen, and age and gender breakdowns — it lets brands take customer engagement to a whole new level. We've also accelerated our work on building a local advertising network to develop this capability further.
Our participation in ISE 2025 was a great success, full of inspiring conversations, productive business connections and exciting technology demos. The feedback we received once again confirmed our commitment to pushing the boundaries of innovation in the industry.
We've already started preparing for the next ISE and are thrilled to announce that we've already booked our stand for ISE 2026! We can't wait to reunite with our partners, meet new industry leaders and showcase our breakthrough solutions that redefine customer engagement.
A big thank you to everyone who visited our stand and connected with us throughout the show. See you again in Barcelona next year!
Make every screen count.
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