Problem.
As it entered the Turkish market, lululemon aimed to deliver the same premium in-store experience as its global stores. But managing the LED and behind-the-counter screens in the new stores by hand created operational challenges. They needed a central, reliable content-management system to keep content consistent, update campaigns on time and handle local adaptations.
Solution.
With Octopus CMS, every LED and behind-the-counter screen in lululemon's Turkey stores became manageable from a single place. The marketing team can now plan content easily and publish instantly, creating visuals aligned with global campaigns yet suited to the local audience. Octopus CMS makes it possible to manage every digital screen securely and seamlessly, with no technical knowledge required.
Results.
Consistent, synchronised content now runs across all stores in Turkey. Campaign publishing got faster and content can be updated instantly. Operations simplified for store and marketing teams. Dynamic, high-quality visuals strengthened the customer experience. Octopus CMS strengthened lululemon's brand experience in the new market while boosting operational efficiency.
