Capability · OctoTrace
Location Data
A profile for every location.
Get a demographic and lifestyle profile for every venue in the network, who passes, who lingers, who buys. Plan campaigns on evidence and prove their value with location-level data.
How it works
1
ProfileBuild a demographic and lifestyle picture per location.
2
PlanChoose venues and placements that match the audience you want.
3
ProveCompare performance across locations with hard numbers.
Key capabilities
- Per-location demographic profiles
- Lifestyle and footfall insight
- Campaign planning by venue
- Location-level performance proof
Part of OctoTrace, one of the four layers of the Octopus machine.
See Location Data in action.
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