At Integrated Systems Europe (ISE 2026) in Barcelona — our fourth time attending — we introduced the OctoAI product family that takes our digital screen technology a step further.
For years, Octopus hasn't been a digital signage company that just supplies hardware; we're building a technology platform that turns screens into smart systems that are measurable, manageable and contribute directly to sales.
The Technical OctoAI, Marketing OctoAI, Design OctoAI and Sales OctoAI modules we announced at ISE 2026 turn screens from a passive broadcast medium into real-time decision-support and revenue-driving engines.
Four New OctoAI Modules
- Technical OctoAI
An infrastructure AI module that monitors the screen network 24/7, detecting potential issues in real time and resolving them automatically. This minimizes downtime and fault-related disruptions and boosts operational efficiency.
- Marketing OctoAI
A marketing AI that analyzes how screen content is viewed and engaged with, then gives brands data-backed insight into what to show, where and when. Retailers can maximize customer engagement by delivering the right message at the right time.
- Design OctoAI
An AI module that supports creative teams in producing visual content, offering design suggestions based on performance data. By helping adapt campaign visuals to different formats and audiences, it speeds up creative work and produces consistent, high-performing content.
- Sales OctoAI
A sales AI that analyzes on-screen content together with in-store sales data. By revealing which visuals or campaigns drive sales, it gives retailers content-level sales conversion reports, making measurable ROI tracking of in-store digital marketing possible.
Why is this critical for retailers?
Studies show that more than 80% of purchase decisions are made in store.
That's exactly where we come in.
With OctoAI:
- Screens run without interruption
- Content is optimized with data
- Designs are shaped by performance
- Sales impact is clearly measured
So digital screens become systems that don't just “show” but “produce results.”
As our founder and CEO Emre Yildiz puts it:
“Our vision at Octopus was to unlock the full potential of digital screens with AI. With the OctoAI family we're turning that vision into reality. Screens are no longer just a broadcast tool; they're becoming smart decision-support and sales-driving engines for retailers. While personalizing the in-store experience and contributing directly to sales, we help brands make fast, accurate decisions with data-driven insights.”
The new OctoAI modules are integrated into the screen management platform and available right away. This innovative approach is part of our vision to merge digital and physical experiences and offer customers “More than Digital Signage.”
Let's make the future of retail smarter, together!
Make every screen count.
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