While our blog posts so far have mostly looked at digital signage through its benefits in sales and marketing, it's important to understand that its use isn't limited to boosting sales.
Who are deskless workers?
Making up 80% of the global workforce, deskless workers are employees who aren't tied to a desk and whose jobs aren't based in a traditional office. They're usually found in sectors such as healthcare, retail, manufacturing, construction, transportation and telecommunications. Construction workers, waiters, retail staff and field service technicians are examples of deskless workers.
Digital signage can be crucial in building effective communication for employees who don't work in office environments. Let's look at the kinds of challenges they may face and how digital signage solves them.
1. Lack of online communication resources
One of the main reasons is that deskless workers generally don't have access to a computer or the internet at work, which makes it harder to receive and respond to electronic communications. This is a disadvantage especially for work environments that rely on time-sensitive information such as safety announcements or real-time updates.
2. Less direct contact with employers
The lack of online communication can also lead to a communication gap between employer and employees due to reduced direct contact. Studies show that employees who don't feel connected can be up to 202% less productive than their more engaged colleagues. Dissatisfied employees are less likely to stay in their roles, potentially leading to high turnover. Increasing engagement in the work environment through digital screens benefits employee morale, as they feel seen and heard by their supervisors.
Effective use of digital signage and the importance of language
Beyond introducing digital screens to these workspaces, the content of the message shown on them is also very important in order to benefit from their advantages.
Clear, consistent content that employees in a busy work environment can grasp quickly and easily is the most important point for boosting communication and engagement. Vague or constantly changing messages can cause confusion and information fatigue.
Using unifying language such as “we” or “us” to build a sense of community and make up for the lack of belonging — another problem caused by poor communication — is also very effective in boosting employee morale.
Digital signage also allows for personalization, such as celebrating an employee's birthday, work anniversary or a morale-boosting achievement.
In short, with the right digital signage technology and strategy applied to any workspace, the daily communication challenges deskless workers face can be greatly improved.
Make every screen count.
Book a demo