What is ISE (Integrated Systems Europe)?
Growing every year since it was first held in 2004, Integrated Systems Europe is an exhibition held every February that is the equivalent of a “Hall of Fame” in the field of AV integration.
The event has hosted more than 1,300 exhibitors, including countless new product launches, and attendance has surpassed 116,000.
A joint venture between AVIXA and CEDIA, the two leading industry associations of the global AV industry, ISE runs B2B exhibitions and conferences for the professional audiovisual, electronic systems integration and IT industries.
…and why is it so important for Octopus to be there?
At Octopus, we define what we do as “More than Digital Signage.” When we first set out, we aimed to build a platform any business owner wanting to integrate their business with a digital screen could easily benefit from. This led us to develop a technology that is both user- and budget-friendly, with which small and medium-sized businesses can carry their businesses into the future.
Our main focus was never just selling industrial screens. We wanted to capture the right audience with the right targeted marketing content and turn that into a profit opportunity for our users — without making them spend thousands on industrial exhibitions. That's why we built five unique modules for brands needing targeted advertising and SMEs needing a new revenue model.
We're proud to announce that Octopus will be at ISE 2023 (Woo!), and our team is thrilled to take part in this creative, collaborative atmosphere.
We can't wait to meet the world's industry leaders and share what we aim to bring to the world with the technology we've built in digital screens.
Make digital signage smart
So what are these five features, and why do they make digital screens “smart”? In the rest of the article, we'll explain what Octopus can offer.
Our ADS module lets users place demographically targeted digital ads, just like the Instagram algorithm. All the user needs is a screen and Octopus technology. This technology isn't only compatible with industrial screens, which makes it a more budget-friendly, viable option regardless of business size.
Our Analytics module was built to give Octopus partners game-changing data, measuring the interest a targeted ad receives by age, gender and appearance so they can create consumer-specific content. This data is never stored or shared with third parties and is used only to offer our partners' customers a more personalized experience.
Our Editor module lets our users design all the marketing content they need directly through Octopus, using ready-made templates or creating something entirely new. The module's user-friendly interface allows it to be used even without any design experience.
Our payment integration (OctoPay) makes every screen e-commerce ready. By scanning the ad's QR code and using the integrated payment system, customers can instantly buy the product that catches their eye, or even have it shipped home if it's not available in that store. In the end, instead of going to the store and returning home empty-handed and dissatisfied, customers are happy and the Octopus partner doesn't miss a potential sale.
Another unique feature Octopus offers involves NFTs. OctopusNFT lets NFTs be displayed physically like unique artworks. When an NFT is printed to a screen, the screen instantly becomes an artwork showing that NFT. So NFT owners no longer have to keep their NFTs only in their wallets. Another advantage of Octopus is that it also offers a screen-purchase option in addition to the NFT bought, if needed.
All of this is what makes Octopus much more than digital signage.
We're delighted to present this technology — which once started as an idea — at ISE in 2023.
You can follow us on our social media accounts for updates on the process, or visit our blog from time to time.
See you in Barcelona!
Make every screen count.
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