Welcome, 2024!
As we share a brand-new success story with you, we're proud to say we started the new year on a high note.
We've shared in many previous articles how Octopus technology turns data collected from the physical world into measurable data, just like in the online world.
We brought this to life for the first time with OctoAds, in collaboration with Demiroren Media and AVMECRA.
Demiroren Media wanted to advertise its new youth series “Bir Derdim Var,” set to air on Kanal D.
In collaboration with AVMECRA, the target audience for the ads shown in shopping malls across four cities was defined as young people.
Video analytics data on the Octopus screens was triggered instantly, showing the series' content to young men and women.
At the end of the one-week campaign, real-time data that was 96% accurate was obtained for the first time from a physical-world ad.
Here are the figures from Ankara Cepa Mall, one of the malls where the campaign ran:
The total number of passersby reached 910,977.
290,000 people watched the screens in one week.
Of these, 113,088 were “Effective Views,” resulting in an Effective View Rate of 12.41%.
The average view time was 0.96 seconds.
A total of 46,671 men viewed the content for an average of 0.58 seconds.
A total of 31,109 women viewed the content for an average of 0.38 seconds.
42,383 viewers were reached in the main target group of 12–24-year-olds.
With this project, tested for the first time in Türkiye, OctoAds opened a new era in the category of real-time data-driven instant ad display.
We thank our advertisers Demiroren Media and Kanal D, and our media partner AVMECRA.
We can't wait to take part in similar projects in the future.
Make every screen count.
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