Before we get into the core components of digital signage, let's briefly explain what the word “smart” means in this context.
Digital signage is a digital display solution that works together with smart software platforms, letting users update and manage content remotely over an internet connection.
Traditional digital signage screens, on the other hand, have no built-in media players, and any change to the displayed content has to be made manually.
Core features of a digital signage system
Remote access
One of the features that saves users time and effort is the ability to access the system remotely.
Cloud-based software provides remote access to the command center or CMS from anywhere in the world, which means users don't have to physically visit every screen to make changes or add new material.
Automated content
Digital signage usually offers a range of pre-built content apps and scheduling tools, allowing media to be shown at a planned time and date.
Device-to-device communication
Having a system that can interact with other smart devices and programs is essential. This is where API connectors come in.
Interaction
The interactive content capability of smart signage lets it deliver a more personalized experience and a customized service.
Intelligence
Smart screens can sense their surroundings, sort the data they receive and make calculated decisions on our behalf.
Octopus's Video Analytics feature is one example: face-scanning technology senses a visitor's age, gender, mood and how long they watch the screen, making sure the right content reaches the right person at the right time.
Security
And finally, digital signage is resilient against data theft, hacking and sabotage thanks to improved security measures.
In this article we covered the key elements that set traditional signage apart from smart digital signage. The benefits of investing in a smart system can't be ignored, because it is highly effective at saving users time, cost and effort.
Make every screen count.
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